When INNOVA entered the U.S. market in 2019, products were initially introduced under the INNOVA brand. This was consistent with how they are sold throughout Europe. Shortly after the launch, another HVAC company, Innovair Solutions USA (previously known as Innovair Corp), raised concerns that the INNOVA name was similar to its own branding and could potentially create confusion in the marketplace.

Following discussions at the time, INNOVA and Innovair reached a settlement agreement. The INNOVA name would no longer be used in the United States. As a result, INNOVA’s advanced systems were rebranded as Ephoca for the U.S. market. Outside of the United States, the INNOVA brand would continue.  

With the cooperation of Innovair and its parent company, Innovair Solutions Inc., based in Canada, the companies reached a new understanding. The INNOVA name to be used again in the United States.

As part of this transition, the company will return to using the INNOVA brand globally. Using a single brand name worldwide will eliminate unnecessary confusion for engineers, developers, distributors, and end users.

“This is more than a name change; it is a homecoming,” said Yohai West, VP of Product at INNOVA. “Ephoca has always been part of the INNOVA SRL family. A single brand worldwide makes it easier for engineers, developers, distributors, and customers to identify and specify our products. The companies worked constructively to reach a practical solution that allows each brand to operate clearly within the HVAC marketplace while supporting continued industry growth”.

Growth Through Innovation

The transition to a single global brand reflects INNOVA’s mission of “evolution through innovation.” A unified identity will simplify product identification. This will allow INNOVA to continue to introduce Italian-engineered HVAC technologies to the North American market more efficiently.

Our transition to INNOVA (formerly Ephoca) will take place over the next few months. During the transtion, we will update our product documentation, improve the resources available on our website.

Just like our brand’s signature butterfly symbol, representing transformation and evolution, INNOVA has returned.